How to analyse your performance per country

Understanding and analyzing the nationality of your hotel's guests is crucial for effective revenue management and targeted marketing strategies.

By identifying key demographics, you can tailor your approach to enhance the guest experience and optimize profitability. 

Here is what you can do on the platform.

To Start
Use the tools
Use the Blent Collection

Expert Level :
Use widget to build your own dashboard

To Start

Use Tools

1. 1. 1. You top countries (based on the criteria selected, you can have a top country based on number of room nights ect).
         
         
      2.  Top Country
         
         
         To learn more about Tools, check our full article here ! (soon)

Use The Blent Collection

You can find information about countries in a lot of reports / dashboards.
But here are the ones that are specific to nationality analysis.

1. Dashboard - Nationalities Analysis
   
2. Report - Revenue per country
   This report can take up to ten minutes to build for the first time, because of how many lines you have. It's a really clear report that you can export as Excel or PDF.
   To have the report freshly updated every day, do not forget to create an automatic sending for data recalculation. You can find precise instructions on how to do it in this article here.
   In the default version, you cannot change the split of the countries (per continent) or the ranking. You can edit it to have a more personalized view (step 7 to 14).
   
   
   If you want to build the same report but with different entity filters (market code or rate plan for example), check our full article here ! 
   
   

Expert Level :

Use widget to build your own dashboard

Ask us to duplicate the dashboard in your account with all the widgets pre-selected to save you time !

1. Top hotel's customer
   
2. Top hotel (revenue)
   
3. Compare two KPIs with Donuts-style
   In this demonstration we used the Accommodation revenue widget and the Count number of room night widget. But you can do it with almost all the widgets. This view helps refine nationality-targeted marketing actions, thereby increasing the effectiveness of revenue management.
   
   
   To have a clear view, focus on a group of less than 10 countries. If you have more, the view is automatically going to change to give you this ;
   
   
   
   

And Voilà, remember to use the duplicate & clone options and to try different filters to see which one will give you the best information !