When creating or modifying a dashboard, to find which widgets are available for the Lighthouse (previously OTAInsight) data, please click on "Add a widget", and then type "Lighthouse" in the search bar. Like this, you will see what is available for each dashboard widget type. Here is the full list of the dashboard widgets that you will find:
- KPI - Lighthouse Competition data
- Line - Lighthouse Competition data
- Column - Lighthouse Competition data
- Mixed - Lighthouse : compare AVG Rate with Competition
Lighthouse Competition data
This widget will show you just the performance of your compset. You can filter this data by three parameters:
- Lighthouse hotel competitors
- Lighthouse competitors set
- Lighthouse room types
NB: The list of options in those filters comes directly from your Lighthouse, meaning that if you want to change something in that list, you will need to do it directly in the Lighthouse.
Lighthouse : compare AVG Rate with Competition
This graph compares in one image the performance of the compset and that of your property.
It has the same three filters as above, plus one more for the property's data - "Include data created during the".
Without the filter, the average rate shown for each day comes from all the reservations made however long ago. However, if you know that your sales price was fluctuating significantly in the past, you can control for which sales period you include the price.
Example:
It's October, and you are analyzing the month of November per day. You were trying various things in the past, but 7 days ago, you implemented a new pricing strategy. And now you want to see how your ADR has been doing since the implementation. You don't want the previous sales to influence the result, so you want your ADR to be based only on sales made in the last 7 days.
In this case, please select the option "Last 7 days" in the "Lighthouse : compare AVG Rate with Competition" filter, as shown in the image below: